![]() ![]() At the end of the day, your price will communicate what your product is worth and what your customers perceive them to be worth. So take your brand’s perception into your pricing strategy. If you are selling a premium product, you won’t be wanting to compete on price with the bargain printer down the street. On the other hand, if your brand uses premium apparel and that’s what your customer is expecting, then don’t under charge for it either. If you are using the cheapest t-shirt you can get, you don’t want to charge a premium price for the finished shirt. So a good rule of thumb, and one that works for most companies, is to charge 15% overhead.Īnother consideration of your custom t-shirt pricing is the quality of the shirts you are selling, and the quality you are portraying to your customers. But then, at the end of the month, after they’ve paid other bills such as rent, utilities, and other overhead costs, they’ve barely made any profit, if any at all. They think they are making money on each order because they are charging more than the direct costs of the materials. So many shops forget to take this into consideration when determining what is a good markup price for a shirt. The next part of the equation is your overhead costs. If you had to pay for shipping to get any of your materials, don’t forget to include that price when you are calculating this out. In this case, it will be your blank shirt and transfer. You material costs include anything that you are using to produce your shirt. Your direct labor cost per shirt then, is $0.25 each. If it takes about a minute to load your shirt, pre-press it, press the transfer on, and remove the shirt from the heat press, you can print about 60 shirts an hour. In this example, we’ll use $15 per hour as the wage. You’re an entrepreneur – how much do you want to make in your t-shirt business? You’re probably not doing this to provide a free service. ![]() How much are you paying someone per hour?Įven if you aren’t paying someone else, how much do you want to pay yourself for your labor? Don’t sell yourself short. ![]() This is especially important if you have hired employees printing shirts. Your direct labor cost includes the labor it takes to print your shirts. In a cost-based pricing strategy, you take your direct labor and material costs and add in your overhead to get your total costs. Some of these you may not have even been thinking about. So let’s break down some of the t-shirt production costs. But without even knowing the costs, this is a bad idea. You need to know your costs before you set the selling price. Your costs are a big aspect that determine your selling prices. So let’s break down some of the components that will affect your t-shirt selling prices. Let’s find that sweet spot that keeps your customer ordering and you in business. You’ll be working hard but spinning your wheels. ![]() It’s hard to let a customer walk away saying your price is too high.īut if you price too low, you won’t be making enough profit. The selling price for t-shirts is important because if you price too high, you risk not selling enough shirts. We want to help you find the perfect t-shirt markup that’s right for your t-shirt business. How to price your t-shirts depends on many factors – where you are selling, your costs, how much you want to make, and what you are selling, to name a few. One of the top questions we see is how much should you charge for your t-shirts or how much do custom t-shirts sell for. Pricing printed t-shirts is not an easy thing to do for your t-shirt business, but we do have some pricing strategies and tips for you to follow as a guide to help you determine how much to mark up a shirt. ![]()
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